Hello, I’m Dawn…

I ask the questions that help scale-ups fix customer churn, unlock growth, and develop future leaders.

With 16+ years’ experience across media, tech, and start-ups, I know what high performance looks like, and I understand how easily it can slip during scaling.

I’ve covered board-level strategy as a journalist, and scaled a SaaS business from $0 to $10M+ ARR as a CS leader (all while keeping Gross MRR churn <3% and negotiating expansions of 500%+).

Proudly neurodivergent, I see commercial patterns that others miss and ask questions some avoid.

I’m a fierce advocate for mental health and social equity. I serve as a Board Trustee, and as an advisor. I also host the Seasons of Leadership podcast.