Plug the Leaks
Develop Your Leadership
Fractional Revenue Leadership and Executive Coaching for Founders, SMEs, and Series A/B teams. I help you protect your ARR and build the leadership capability needed to scale
Why me?
I’ve been in the trenches. I helped scale a SaaS company from $0 to $10M ARR and signed six-figure enterprise deals. I’ve also experienced the pitfalls of that growth: extreme burnout.
Why does this matter?
Because unsustainable growth is a real business risk that can cost thousands — if not millions — in ARR.
I bring a different brand of empathy and neurodivergent insight to identify the bottlenecks, data gaps, customer experience oversights, and cultural cracks that others might miss.
I don’t just coach: I provide the strategic oversight to ensure your success is repeatable and that your leaders build resilience.
“Working with Dawn has been transformative for my career journey. What sets Dawn apart is her ability to ask exactly the right questions at exactly the right time. She has an intuitive sense of when to challenge my thinking by playing devil’s advocate and when to offer empathy and validation.”
Annisa | Coaching Client
“Dawn is truly an exceptional manager, mentor, and all-around wonderful human, and anyone who gets to work with her is incredibly lucky to be able to benefit from the wisdom of one of the best strategic leaders out there.”
Paul, Snr Customer Success Manager | Former Direct Report
“Dawn is an exceptional leader. Strategic, empathetic, and optimistic, always focused on delivering real value to customers. Her ability to distill complex product knowledge into clear, accessible insights is truly impressive.”
Dave, Product Design Lead | Former Colleague
Listen to the podcast
I host the Seasons of Leadership podcast. I firmly believe that leadership can’t be static. It needs to evolve and change as a business grows. The Seasons of Leadership podcast explores the different skills, styles, and people required at every stage of the scaling journey.
Latest episode
Ready to connect?
Growth is only sustainable if your bucket isn’t leaking revenue and your leaders aren’t burning out.
Book a 30-minute Analysis Call.
We’ll identify your immediate bottlenecks and decide if a fractional or coaching engagement is the right lever for your growth.
Dawn Murden Coaching 