
Fractional Customer Success leadership and high-impact coaching for scale-ups, founders, and leaders




“Dawn is an exceptional leader. Strategic, empathetic, and optimistic, always focused on delivering real value to customers. Her ability to distill complex product knowledge into clear, accessible insights is truly impressive, which made a real difference in how customers engaged with and benefited from Shorthand. It was an absolute pleasure working with her.”
Dave, Product Design Lead, Shorthand

“Working with Dawn has been transformative for my career journey. What sets Dawn apart is her ability to ask exactly the right questions at exactly the right time. She has an intuitive sense of when to challenge my thinking by playing devil’s advocate and when to offer empathy and validation. This balance kept me moving forward without feeling overwhelmed.“
Annisa Tiara, Coaching Client

“Before I started working with Dawn, I was feeling stuck and overwhelmed and unsure about how to move forward. Through our sessions, she helped me find clarity, get past the barriers in my way, and see things much more clearly. She helped me understand the thought processes that were holding me back and gave me many practical tools to use day-to-day. I thoroughly recommend her if you are looking to unpick mental blocks and learn practical strategies for reducing overwhelm and making confident decisions.”
Salonika, Coaching Client


And, I ask the questions that unlock growth.
With 16+ years across tech, media, and start-ups, I’ve covered boardrooms as a journalist and helped scale a SaaS business from $0 to $10M+ ARR as a Customer Success leader (keeping Gross MRR churn under 3% and driving 500%+ expansions).
I’ve also burnt out and come back with a better rhythm and understanding of what works, and what does not.
I’m a fierce advocate for mental health and social equity. I serve as a Board Trustee to two charities, and as an advisor to the NHS and Mind. I also host the Seasons of Leadership podcast.

16+ years experience, including roles at:








My certification and memberships include:





