Lead with confidence
Not from fear, exhaustion, or overwhelm
Why me?
I’m Dawn. Leadership Development & Career Coach. I’ve worked in fast-paced media, helped grow a SaaS company from $0 to $10M ARR, signed six-figure customer deals, and covered leadership and board-level strategy as a journalist.
But… I’ve also faced burnout, been signed off sick, stepped back, and rebuilt a career and life that aligns with my values. Coaching helped me do that.
My career began in journalism, writing real life features for a national women’s magazine before moving into business journalism as an Editor. Then I pivoted into tech, joining a SaaS scale-up where I eventually led Customer Success as VP. In late 2023, blown away by its power, I started my own ICF accredited coach training and graduated with my fist diploma in 2025.
Alongside my business, I serve as a Board Trustee for purpose-led organisations focused on social equity, and work as an Advisor with mental health organisations, including Mind and the NHS.
“Working with Dawn has been transformative for my career journey. What sets Dawn apart is her ability to ask exactly the right questions at exactly the right time. She has an intuitive sense of when to challenge my thinking by playing devil’s advocate and when to offer empathy and validation. This balance kept me moving forward without feeling overwhelmed.“
Annisa T. | Coaching Client
“Before I started working with Dawn, I was feeling stuck and overwhelmed… She helped me find clarity, get past the barriers in my way, and see things much more clearly… I thoroughly recommend her if you are looking to unpick mental blocks and learn practical strategies for reducing overwhelm and making confident decisions.”
Salonika | Coaching Client
“Working with Dawn was a genuinely positive experience. She has the ability to really listen, not just to the words, but to what’s underneath. I felt safe, supported, and never rushed. Her calm, grounded presence made it easy to open up, and I always left our sessions feeling lighter, clearer, and more connected to myself.”
Adrian | Coaching Client
Curious for more?
Check out my free resources. I also host the Seasons of Leadership Podcast.
If you’d like to stay connected and be the first to access new materials when they launch, just pop your details in the form below.
Ready to chat?
- Book a free 30-minute discovery call
- We’ll discuss your challenges and what you need support with
- Take away more information and decide if my approach is the right fit for you / your team
Dawn Murden Coaching 