About

I help founders and leaders plug the “leaky buckets” in their business. Whether it’s neglected customers, churn, or internal talent burnout, I identify the risks that jeopardise scaling and find a way forward.

From Journalism to senior leadership

My career began in journalism. First, a stint in gritty real-life features, then covering entrepreneurship and board-level strategy as a Business Editor. That curiosity for how organisations function successfully led me into tech, where I eventually became Vice President of Customer Success at a SaaS scale-up.

During my tenure, we:

• Grew from $0 to $10M ARR
• Scaled company headcount from 15 to 50+
• Expanded the customer base from 150 to 1,000+
• Secured our first six-figure deals and delivered product value at the C-suite and Board level.

From VP, to Executive Coach and Fractional Leader

I know first-hand the pressure of leadership in fast-paced environments. I’ve experienced the peak of rapid growth, but I’ve also paid the personal price of it through extreme burnout.

Today, I combine my real-world VP experience with professional coaching. I help founders and revenue teams navigate the complexity of scaling without losing their most valuable assets. People. Customers. ARR.

Advocacy & Governance

I am proudly neurodivergent (Dyslexic, Dyscalculic, Dyspraxic). I see the patterns, risks, and opportunities that others often miss.

As a fierce advocate for mental health and social equity, I serve as a Board Trustee for Age UK Ealing and Phoenix Enterprises, and as an advisor to Mind and the NHS.

Ready to connect?

Book your 30-minute Consultation. We’ll pinpoint your current challenges and decide if I’m the right partner for your mission.