About
I’m Dawn — an Executive Coach and former SaaS leader with 16+ years’ experience across media, tech, and start-ups.
My career began in journalism, writing features for a national women’s weekly magazine before moving into business journalism as an Editor, covering entrepreneurship, leadership, and board-level strategy.
From there, I transitioned into tech, joining a SaaS scale-up where I eventually led Customer Success as Director and VP. During my tenure, we grew within $0-10M ARR, scaled headcount from 15 to 50+, and the customer base from ~150 to 1,000+. I secured our first six-figure deal and worked closely with C-suite stakeholders to deliver product value at board level.
I know first-hand the pressure of leadership in fast-paced, complex environments, and just how powerful coaching can be in navigating it. Especially for customer-facing roles, revenue teams, and deadline intensive media companies.
Today, I run my own business, specialising in executive coaching, mentoring, and leadership development. I combine real-world leadership experience with proven coaching training to help clients navigate complexity and create meaningful impact.
In addition to my coaching practice, I’m an Expert By Experience for Buckinghamshire Mind and the NHS Buckinghamshire Recovery College, and a Board Trustee at Age UK Ealing, Phoenix Enterprises Swindon, and Mud Station Pottery in Edinburgh.
Let’s have a chat and see if I can help with your mission. Book a free 30-minute call to pinpoint your challenges and decide if my approach is the right fit.
My qualifications include:
Over 16 years’ experience, including roles at:
Dawn Murden Coaching 